The lightest Jordan to ever take flight
May, 2011 // Crealev creates new possibilities for product display and promotion
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IDLWW | Crack was asked to come up with a way to promote the Jordan Fly Wade (Nike’s most light weight basketball shoe yet). To underline the light weight properties of the Jordan Fly Wade shoes IDLWW | Crack dreamed of making the shoes actually fly. Who else to turn this dream into a reality than masters of levitation, Crealev?! Having had a prototype pair of shoes floating in the office for over a year Crealev took on the challenge to build the shoes under a strict deadline. With a turnaround time of less than a month Crealev delivered 22 nearly invisibly modified shoes matched by custom built levitation modules. The shoes levitate at a height of 30mm. IDLWW | Crack incorporated the floating shoes in in-store displays at the House of Hoops by Footlocker in Miami, Florida and the newly opened Niketown flagship store in Las Vegas, Nevada. People were astounded upon seeing the Jordan Air Wades float in mid-air, just like who they got their name from: basketball player Dwyane Wade.
KEVIN HART INTRODUCING THE NEW JORDAN FLY WADE’s HOUSE OF HOOPS MIAMI from DERICK G on Vimeo.
Additional information:
- Video of concept design of in store display at House of Hoops by IDLWW | Crack
- Jordan Fly Wades in Las Vegas on Crack blog
- Jordan Fly Wades in Miami on Crack blog
Crealev has developed multiple systems that are able to levitate objects. The modules consist of a base above which a magnet disc floats. This disc serves as floatation plateau that can be integrated in objects. Doing so its possible to make floating products that are a true eye catcher.
Our levitation technology is available for sale, inquire through our contact page
New! Manual & packaging
April, 2011 // new box and manual for CLM-1+
Possibilities for Retail!
October, 2010 // Attention attracting product displays
During the 2010 edition of the Dutch Design Week Crealev presents new possibilities for retail! Visit Crealev from the 23rd until the 31st of October in hal2 of the Klokgebouw at Strijp-S in Eindhoven.
LOS#2
September, 2010 // floating lamp LOS#2 makes its first appearance
Floating lamp LOS#2 made its grand debut during the Dutch Design Week of 2010. Many people were astounded by the modern looks of LOS#2 and by the application of Crealev’s levitation technology in the floating shade.
Are you interested in a LOS#2 floorlamp?
Contact us, and we will let you know when and where the LOS#2 lamp will be available.