Floating
Footwear/
Sneakers.
May – 2011//New Product
Floating Footwear created by Crealev…
We’ve got the technology an flexibility to make your footwear (or product) float. Thanks to this unique technology your product will foremost be visible from any angle. Furthermore it enable you to really diversify your product from other competitors.
At Crealev we’re proud of the fact that we are able to customize our levitation technology into different applications. In the case of our footwear we were able to hide the technical aspects into the object itself. Enabling a clean view for potential buyers.
In collaboration with Nike we were able to develop the first floating sneaker.
IDLWW | Crack was asked to come up with a way to promote the Jordan Fly Wade (Nike’s most light weight basketball shoe yet). Crack dreamed of making the shoes actually fly. We delivered.
